Previous page How did we get our start? The founders – mother and son – were frustrated by having to choose between the risk of slipping and saying no to their favorite outdoor activities. So, they decided to challenge the global footwear giants and created shoes for running and walking on slippery surfaces. Why do we love what we do? To inspire people to a healthier and happier life all year round. Be a catalyst and leader in the transformation towards a fully sustainable industry. What does Icebug do for me? Icebug traction footwear gives you year-round traction on all surfaces and in all terrains. “This is a way of applying behavioral design on ourselves us to make sure to do the right thing. By joining 1% for the Planet, at year end we don’t have to choose between using that money to take our responsibility to support the transformation needed and paying dividends to the shareholders” says David Ekelund, CEO, co-owner and co-founder of Icebug. *1% of Icebug's sales are always donated to environmental nonprofits. Icebug has made good on the promise as a participant in the UN Climate Change Secretariat’s Climate Neutral Now initiative. Icebug has emerged as a leader on climate action in the outdoor sector. Icebug has made a commitment to hold themselves accountable for their climate footprint. This commitment means that they will strive to reduce the greenhouse gas emissions that result from their manufacturing activities further than they already have. Icebug has offset all historical carbon emissions and since 2019 we’re offsetting 200% of emissions caused, getting recognized by the UN as the World’s Pioneering climate positive outdoor footwear brand. We’ve already made substantial reductions and have committed to cut emissions by 50% to 2030 and be net-zero by 2050 – following the roadmap to keep global warming below 1.5 degrees. *Icebug is third party certified as Climate Neutral. Icebug Spring Selection Icebug has been a member of the Fair Wear Foundation since 2021, an international non-profit organization with a focus on labor conditions in garment and footwear production. The mission is to help the industry secure safe, dignified, and properly paid employment for its workers. * Fair Wear was founded in 1999 with the ambitious mission to improve labor conditions in the garment industry. Together, we're making clothing fair for everyone Next page